Corporate & Executive

KEYNOTE FOR CORPORATE & EXECUTIVE LEADERS

Leading With Imagination

Walt Disney was fired for lacking imagination. He went on to systematize it into the most repeatable creative engine in history. This keynote gives your leaders the same method — and the conviction to use it.

SEE SCOTT IN ACTION

Speaker Reel
– Coming Soon

“

Walt, you lack imagination and have no good ideas.

— WALT DISNEY’S EDITOR AT THE KANSAS CITY STAR, 1919

That same Walt Disney went on to build one of the most imaginative empires in human history. He didn’t just become more creative. He did something far more interesting. He systematized imagination. He built a method, a repeatable process, for turning impossible dreams into tangible, scalable reality.

That method works whether you’re building theme parks or building teams. And the question worth asking is this: what if the imagination you’re ignoring, or accidentally killing, inside your organization is your single greatest untapped competitive advantage?

IS YOUR MINISTRY EXPERIENCING THIS?

Change
fatigue

The last three initiatives went nowhere. Your team rolls their eyes at “major announcements.”

Vision that doesn’t stick

Your strategy deck is airtight. But your team can’t picture themselves winning in the future you’re describing.

Safe
ideas only

The best thinkers in your org keep their wildest ideas to themselves. The culture punishes early ugliness.

Execution without imagination

You’re optimizing what exists instead of building what should. Playing not to lose instead of playing to win.

DISNEY’S THREE ROOMS

Disney’s colleagues said there were three different Walts. What they experienced as a personality quirk, we now recognize as one of the most powerful creative frameworks ever developed.

Room I

The Dreamer

The last three initiatives went nowhere. Your team rolls their eyes at “major announcements.”

Room II

The Realist

Your strategy deck is airtight. But your team can’t picture themselves winning in the future you’re describing.

Room III

The Critic

The best thinkers in your org keep their wildest ideas to themselves. The culture punishes early ugliness.

Dream → Plan → Critique → Dream Better → Plan Better → Critique Again.

This is how Disney created magic. This is how Pixar has never had a critical failure.

WHAT YOUR TEAM WILL EXPERIENCE

What Imagination
Actually Does

C.S. LEWIS · EUGENE PETERSON · N.T. WRIGHT · JAMES K.A. SMITH

Reason tells you what something is. Imagination tells you what it means. Before your team will embrace a vision, they have to be able to picture themselves inside it. This movement reframes how leaders think about buy-in, engagement, and change.

How to Systematize
It for Your Team

DISNEY’S THREE ROOMS · ED CATMULL · SETH GODIN · JIM COLLINS

The Three Rooms. Pixar’s Braintrust. Collins’ Hedgehog and Flywheel. A proven, repeatable system for turning imagination from a personality trait into an organizational discipline.

III

Why it must be rooted in purpose

SINEK · LENCIONI · BRENÉ BROWN · FUJIMURA · BUECHNER

Imagination anchored in Why creates movements, not just organizations. But it can’t flourish in a toxic culture — and it requires courageous vulnerability from the top. This movement builds the soil imagination needs.

WHAT THEY LEAVE WITH — FIVE PRACTICES, IMPLEMENTED IMMEDIATELY